Career Highlights:

 

Inman - Director of Demand Generation Marketing (Reported to COO & CFO): 

  • Responsible for 80% lift in overall B2B products through both upsell programs and net new acquisition.

  • Orchestrated and deployed automation/lifecycle programs to reengage previous customers and nurture net new prospects

  • Reduced contraction by 80% across readership and advertisers/sponsors

  • Expanded LTV by 60% in 9 months

  • Developed and deployed campaigns for 4 new product launches that allowed Inman to see record revenue numbers, including event attendance and sponsorship

  • Led growth team and experimentation program that was responsible for negative churn, significant conversion increases and overall offer consumption by key demographics.

Dotloop - Marketing Operations Manager (Reported to CEO & VP, Sales): 

  • 8+ years (employee #7) to and through the acquistion by Zillow

  • Led marketing for dotloop and was responsible for empowering our sales team (40+ reps) with marketing programs that allowed them to scale

  • Multiple product launches, industry entrances and led customer driven innovation and product leadership

  • 75% of revenue driven by demand gen tactics that I helped orchestrate.

  • Generated organic content that represented 60% of total traffic for 5 years

Astronomer.io - Director of Growth Experimentation (Reported to CEO & COO):

  • Increased top of funnel to closed won business conversion from 3% to 20% within 45 days. All SaaS driven

  • Scaled inbound activity from 5 leads a month to 300+ within 90 days

  • Responsible for 95% of all revenue

  • Built infrastructure that solved for proper attribution and LTV modeling that allowed the company to lean into what was the most viable path

  • Closed deals/created opportunities with top leadership of Nasdaq, IBM, Oracle, etc. Ultimately resulted in huge revenue gains directly from demand gen/growth efforts.

In other words...

 

“Steve is a highly dynamic and experienced marketing technologist with an incredible work ethic. He is able to sit from 10,000 feet up and strategize around gaps and opportunities, and then dive in to get his hands dirty implementing everything, with an innate ability to quickly learn new platforms and systems. He was a huge asset to our team, managing everything from Salesforce to ad implementations to email campaign strategies and execution.”

— David Pearce, VP of Technology, Everything But The House

“I consider Steve the quintessential marketing guru, manager, and director who is built for the future of workforce leadership. He leads through example, and is skilled enough to take charge in most any facet of a project. His management style makes one feel heard, listened to, and valued. He's a true people person through and through. He makes his presence felt through focused action, organization, planning, deep knowledge of marketing, and an inspiring approach which is key to helping people love working with him.

Steve's leadership has truly been a learning experience for all those around him. He effortlessly transfers knowledge with every insight and action toward the success of any given project. Not to mention, his strategic thinking with regard to all things marketing is top notch, heads and shoulders above the rest. I easily recommend Steve for the success of any endeavor, no doubt.”

— Dan Pesta, Content Strategy, Nexient

“It’s rare that you come across someone as driven, talented, hardworking and positive as Steve is. I had the privilege of working with him at Inman News. He was the dedicated demand generation resource for the sales team that I managed. Steve immediately became indispensable to my team. He gave 110% to everything he worked on and his willingness to take action and achieve results made him a pleasure to work with. Within the first 12 months we saw a 900% increase in inbound leads due to the programs he built.  Steve would be an asset to any team and I recommend him highly.”

— Emily Paquette, VP of Revenue, Inman News

“Steve is one of the most creative individuals I have ever worked with. It is rare that you find someone who has both creativity and analytical skills but Steve is that person. He creates email designs that are original, clean and vibrant and then has the ability to build, launch and analyze the success of campaigns. Steve is methodical, with the ability to think on his feet. He truly is an exceptional individual and I look forward to seeing how he continues to develop his talents and flourish in his career.”

— Neena Volk, Dir. of Marketing, dotloop