Inman - Director of Demand Generation Marketing (Reported to COO & CFO):

Responsible for 80% lift in overall B2B products through both upsell programs and net new acquisition.
Orchestrated and deployed automation/lifecycle programs to reengage previous customers and nurture net new prospects
Reduced contraction by 80% across readership and advertisers/sponsors
Expanded LTV by 60% in 9 months
Developed and deployed campaigns for 4 new product launches that allowed Inman to see record revenue numbers, including event attendance and sponsorship
Led growth team and experimentation program that was responsible for negative churn, significant conversion increases and overall offer consumption by key demographics.

Dotloop - Marketing Operations Manager (Reported to CEO & VP, Sales):

8+ years (employee #7) to and through the acquistion by Zillow
Led marketing for dotloop and was responsible for empowering our sales team (40+ reps) with marketing programs that allowed them to scale
Multiple product launches, industry entrances and led customer driven innovation and product leadership
75% of revenue driven by demand gen tactics that I helped orchestrate.
Generated organic content that represented 60% of total traffic for 5 years

Astronomer.io - Director of Growth Experimentation (Reported to CEO & COO):

Increased top of funnel to closed won business conversion from 3% to 20% within 45 days. All SaaS driven
Scaled inbound activity from 5 leads a month to 300+ within 90 days
Responsible for 95% of all revenue
Built infrastructure that solved for proper attribution and LTV modeling that allowed the company to lean into what was the most viable path
Closed deals/created opportunities with top leadership of Nasdaq, IBM, Oracle, etc. Ultimately resulted in huge revenue gains directly from demand gen/growth efforts.